Executive Team

Get to know our founders and dedicated executive team, and give our experts the opportunity to help secure your small business funding and earn your trust.

Small Business Funding Expert

Len Fischer

Founder & Chairman Of The Board

Len Fischer has more than 50 years of experience in the field. He is a member of the bar in New York and California, specializing in the Employee Retirement Income Security Act of 1974 (ERISA). Fischer is an author and speaker who has lectured extensively on small business funding, rollover business funding, ERISA and employee benefits. He holds an undergraduate degree in economics from the Bernard M. Baruch School of Business and Public Administration of The City College. He graduated from Brooklyn Law School, cum laude.

Cheryl Fischer

Vice Chairman Of The Board

Cheryl Fischer brings over 50 years of experience to the Benetrends team. With extensive expertise in the development of organizational structure and team management, she instills the philosophy of outstanding service throughout Benetrends.

Dallas Kerley, CFE

President & Chief Executive Officer

Dallas has been a featured speaker at numerous business and franchise conferences, educating entrepreneurs on successful small business funding strategies. Kerley has written several articles on small business topics for Franchising World Magazine, and he is sought out for his knowledge on a variety of business subjects. Kerley holds a bachelor’s degree in economics from the University of Delaware, as well as a distinction of Certified Franchise Executive (CFE) by the Board of Governors of the IFA.

Rocco Fiorentino, CFE

Vice Chairman of the Board

With over 35 years in the franchise industry, he is the Senior managing partner of Primo Hoagies, and a director/ board member for Swiss Farm Stores and Saxby's Coffee. He is a frequent speaker and moderator at the IFA and Multi-Unit Franchise Conferences, and has authored numerous articles on franchise financing. He holds a master’s degree in management from the Richard D. Irwin Graduate School of the American College, and the distinction of Certified Franchise Executive (CFE) by the Board of Governors of the IFA.

Neal Ehrlich

Chief Compliance Officer

Neal Ehrlich has over 37 years of experience in Pension and Defined Contribution Plans, and is an Enrolled Actuary and a member of both the Society of Pension Actuaries and the Philadelphia Actuaries Club. Ehrlich has spoken to numerous groups on topics related to qualified retirement plans, including The PENJERDEL Employee Benefits & Compensation Association (PEBA), and a number of chambers of commerce. He received a bachelor’s degree in secondary mathematics education from Temple University.

Joe Bourdow, CFE

Member, Board Of Advisors

Joe Bourdow brings over 40 years of experience in franchising, advertising sales and broadcasting. He led Cox Enterprises subsidiary Valpak Direct Marketing Systems, Inc. as President through 14 years of record growth.  In 2018 he was recogneized as one of SEO Samba's Top 100 Global Franchise Influencers. He is an active board member and advisor for several well known brands, both franchise and suppliers. Joe is a graduate of the University of Virginia, where he earned a B.A. in American History.

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Our Pledge to You

Our mission is to make every Benetrends client our champion. For over 35 years, our Rainmaker Plan® has been tested and proven to work, providing a means for more than 17,000 entrepreneurs to achieve their dreams of business ownership, creating both jobs and prosperity. We are so confident in the Rainmaker Plan design that we stand fully behind our work, backing every client with our Rainmaker Guarantee.

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Information provided by Benetrends Inc. is not intended to be used as legal or accounting advice, or as the sole basis for investment decisions, nor should it be construed as advice designed to meet the particular needs of an individual investor. Please seek the advice of legal or tax professionals, as appropriate, regarding the evaluation of any specific information, opinion, advice or other content.
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